As Google's product line becomes more and more diverse, an adaptable design becomes essential. That means it's easy for Google's designers to manipulate and adapt the logo for different sizes - say, the face of an Android watch or the screen of your desktop computer. Serif typefaces are less versatile than their sans-serif typefaces, since letters vary in weight. Catull - the former typeface - has serifs, the small lines that embellish the main vertical and horizontal strokes of some letters. The new logo might look simple, but the transformation was significant.
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